- Solar Energy
- Green Energy Solutions
- Green Home Remodeling
- Financing & Incentives
- Giving Back To Our Planet
Meet the staff here at Sol Reliable!
CEO and Founder
"Always do more than is required of you." – General George S. Patton
After completing my service in the Israeli Navy as a Commanding Officer, I graduated Tel Aviv University with a Business Degree, and pursued my career in construction and remodeling in 2002. In 2006, I co-founded SolReliable to help homeowners and business owners achieve energy efficiency through a new and exciting approach that comprehensively matches superior solar panels with the most cutting-edge energy solutions. I live the products we promote—I have remodeled my own home with Tier-1 SunPower solar panels, heat-resistant COOL Roof, and stunning artificial grass. Environmental conservation is a personal passion; as a certified GUE technical guide diver, I volunteer to help detangle animals caught in nets. It is my belief that climate change and energy efficiency is one of the timeliest topics of the 21st Century—by moving the industry forward through customer care, technological innovation, and hard work, we can all build a better future for our children and the planet.
President and Founder
"The more I learn, the more I realize how much I don't know." – Albert Einstein
I received my B.Sc. Mechanical Engineering from Ben-Gurion University in 1974 and have worked in home remodeling since 1994. I earned my General Contractor B-1 License in 1996 and my Solar Contractor C-46 License in 2008. My passion is to develop lean business management; much like the energy-efficient products that I use on a daily basis, my business ethos is to lead an efficient, effective, and customer-first company. My favorite aspect of my position is that I've always been hungry for one thing: knowledge—and the ever-changing, ever-growing solar and green energy industry keeps my plate full. I am delighted that you're considering going green and invite you to learn more about how green energy can help you save on your bills and save the environment starting with our no-cost consultation.
Vice President of Sales
"Leave the world better than you found it." – Robert Baden-Powell
I've had the good fortune to work with SolReliable for many years. Before that, I received my BA in Communication and Criminal Justice from Curry College and thereafter worked as a financial advisor. Communication taught me oration, Criminal Justice taught me an appreciation for greater responsibility, and financial advising taught me how to maximize my client's assets—looking back at my path to the green revolution, it's clear why I've found a home in SolReliable. My consultation style is to treat every customer as if they were my mother and every customer's investment as if it was for my children. I'm fascinated by green energy technology and have taken it upon myself to be an expert on all the technical details that make products energy efficient. Every day I wake up energized knowing that I work in the fastest growing industry on the market that changes the world for the better.
"You have two hands: one for help yourself, the other for helping others." – Audrey Hepburn
After acquiring my BA in Business from CSUN, I've performed my role as SolReliable Production Manager for half a decade. It's my conviction that customers only deserve the best service and products at the best rates. Because I've personally experienced the home installation process of my own SunPower solar system, tankless water heaters, double-pane windows & doors, energy-efficient HVAC, and insulation, I've walked the same path that many of my customers travel. I ask myself: How would I want my installation handled? What kind of communication would I expect out of my project manager and contractor's office? What kind of questions might I have? I'm happy every day working in solar and green energy, knowing I'm playing a small part in healing the planet, one solar system and green energy solution at a time.
Direct Sales Manager
"Carpe Diem. Seize the day. Make your lives extraordinary." – Robin Williams
I've been happily consulting solar and green energy since 2014. My career emerged from an unlikely source—for over a decade, I've managed top nightclubs from Las Vegas to Los Angeles. There I developed the highest standards for customer satisfaction and met many of solar energy's most notable movers-and-shakers, which started my career in green energy. When it comes to my interaction with customers, I give each home and business the "VIP treatment"—the best panels for the best price with consistent communication from inception to completion. My motto is carpe diem—seize the day—because by focusing on how I can help my customers in the present, I can then help them reap the benefits of green energy solutions in the future.
"Be the change that you want to see in the world" – Mahatma Gandhi
I've been the Dispatch Manager all the way back to when SolReliable formed in 2006. I love working for a company that I had a role in growing from an idea to reality, a reality that not only benefits the customer but the planet. My job is to ensure that the prospective customers who we receive from our canvassing, marketing, and other avenues are all connected with our quality solar and green energy consultants. It's a challenging task because no home or business is the same—and it always makes me happy to know we're helping every customer find energy solutions that save them money and the environment.
"The purpose of life is to discover your gift. The work of life is to develop it. The meaning of life is to give your gift away." – Dr. David Viscott
Since 2013, I've had the exciting experience of working as SolReliable's Verification Manager. I wear a few hats in my department, so task management is perhaps my greatest task. As a solar and green energy solutions company, we receive tons of information from customers, lead sources, and manufacturers, and I keep all inbound data flowing and functional. Helping save the environment doesn't end at the office for me: I recycle, carpool, and drive a solar electric car, and share this green-conscious lifestyle with my children to teach them about the importance of conservation and community.
"Life's most persistent and urgent question is, 'What are you doing for others?'" – Martin Luther King Jr.
I received my BA in English from CSUN and began my career in renewable energy as a Verification Manager for SolReliable in 2013. My unique role requires constant contact with the public while also facilitating the internal moving-parts of the company. I consider an upbeat attitude and dedication to surpassing expectations the most important part of my day. My favorite thing about working in green energy is that I know I'm helping to create a better environment for future generations and that SolReliable's success is not only defined by its sales, but changing the world.
"The only way to do great work is to love what you do." – Steve Jobs
Backed by over a decade of accounting experience and a B.S. in Commerce and Accounting Major, I joined SolReliable in 2014. My main job is to triple check my job. Accounting not only means the company's bottom line is held—it means that customers' needs are met, workers' wages are kept, and any area of waste is left. I take on green energy in my own life by recycling and encouraging others to think green. My favorite part about working for SolReliable is that we operate together like one big family. We're all in this together and we all rise together.
Financing & Quality Assurance Manager
"If you believe in yourself, nothing is impossible." – Koyel Mitra
I'm SolReliable's Financing & Quality Assurance Manager. My B.S. in Business Administration taught me one rule that I live by every day at work: the customer comes first. Our homeowners and business owners deserve excellent service and I ensure it's delivered from start to finish. I love working at SolReliable because everyone's happy and happiness is contagious! Healing the environment is very near and dear to my heart and knowing that I can play any role in helping make the planet cleaner brings me deep joy. I hope I can share that joy with you, too.
Human Resources Manager
"Work hard in silence. Let your success be your noise." – Frank Ocean
I joined SolReliable in 2015 and cherish every day working in green energy. My job is exciting because it's constantly changing and I love seeing people grow within the company and meet their own goals. One of my jobs is to recruit and hire field canvassers, who are often the first introduction of SolReliable for many homeowners. When hiring canvassers, I consider not only who will meet company goals but who will represent our company outside the office, too. At SolReliable, we operate like a family—everyone helps each other, encourages each other, and finds success in our collective victories.
Canvassing Training Manager
"When you think positive, good things happen." – Matt Kemp
I've worked as the Training Manager since 2015 and my secret to success is simple: smile! As the first face of the company for many customers, I share with every stranger how excited I am to bring quality products to their homes and businesses. No matter what I'm doing in green energy, I'm smiling because I know I'm helping whole the planet—whether it's greeting homeowners and directing them toward our consultants, or even at my own home recycling and leading by example for my children. As a hard worker, I know the value of a dollar, so it excites me knowing that I'm helping other working people save money on their bills, too. If you're a homeowner and I haven't had the pleasure of meeting you yet, you'll recognize me by my big smile!
"Always do what is right. It will gratify most of the people, and astound the rest." – Mark Twain
Since graduating Chapman University's Dodge College of Film & Media Arts in 2010 with a BA Screenwriting & History, I've worked as a marketer and copywriter for businesses and non-profit organizations; a solar consultant; and am an award-winning writer-director—above all, my goal is to unite quality with vision in all aspects of my life. Crafting marketing campaigns to spread green energy is a worthy cause that helps homeowners and businesses save on their bills while helping saving our environment, too. I treat every of my own solar and construction projects with the utmost care—should I have the pleasure of earning your business, I hope to instill within you not only excitement about the completed work but pride knowing that you're actively changing the world for the better.
“The reward of a thing well done, is to have done it.” – Ralph Waldo Emerson
My daily mission as SolReilable’s Installation Manager is to ensure timely, safe, and smooth projects from the delivery of labor and materials to final inspection. With over 17 years of construction experience, I maintain certifications in Building Construction and Building Science for Fire Prevention and am a proud member of the Roofers Advisor Council. In addition, I’m an approved installer for Energy Upgrade, an exclusive SolReliable service, which offers additional rebates to homeowners for energy upgrades in addition to their existing utility company rebates. I share my passion for green energy by joining beach cleanup crews and aiding my children’s schools’ recycling programs. Knowing that every completed project helps heal the Earth inspires me to exceed expectations.